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Building back best together
Our strategic partners and members have always been intrinsic to our business and the city's success in securing and delivering world-class business events. Even more so now, partnerships will be key to ensuring our business events industry builds back better than ever.
BESydney has two core objectives:
- Compete to secure domestic and global events for Sydney; the highest-yielding segment of the visitor economy
- Promote Sydney as the pre-eminent Asia-Pacific destination for business visitors.
Through the BESydney partnership program, you'll be joining a team driven to success, at the same time building your own profile and business opportunities.
The benefits
Find out all the benefits of becoming a member or strategic partner.
We look forward to working with you to build Sydney back best!
Partner with us
If you're looking to actively participate in the revival of business events for Sydney and NSW, partnering with BESydney offers the platform to support your business plans.
Our partnership program offers two levels of engagement to suit varying business needs and ambitions.
Proven performers
For over 50 years BESydney has been changing the DNA of the global meetings industry. We have a long and successful history in winning conferences, meetings and incentives for Sydney.
What's new?
From digital innovation to new event acquisition campaigns and marketing activity, there are ongoing new initiatives designed to drive business for Sydney and create opportunity for our strategic partners and members.
Strategic Initiatives
Across both domestic and global markets, BESydney is driven by two key outcomes:
1. Brand Sydney - promote Sydney as a world-leading business visitor destination.
2. Win business - bid and secure domestic and global business events for Sydney.
A pipeline of business opportunity: 2023 - 2029 as at December 2022
93 Meetings secured
116K Delegates
519K Delegate days
$497 Million estimated direct expenditure
Contact us to renew your partnership