Business Events Sydney Appoints New Director to Lead UK/European Engagement
Mr Nicholls added: “BESydney is well and truly back to pre-COVID levels with around 100 bids on the go, including bidding for 2026, when our new Western Sydney International Airport opens, and beyond. So far, this financial year, we’ve secured 44 new meetings solidifying a strong forward pipeline with 275 future business events heading to Sydney between now and 2030.
“With key delegate markets in our region, including China, now returning in greater numbers, we offer an open invitation to European-headquartered associations to add a fresh Southern Hemisphere perspective to their global conversation by partnering with us to bring their next global event to Sydney, an experienced, welcoming and culturally unique destination – on the lands of the oldest continuous culture on the planet.”
Mr Ades will hit the ground running, joining BESydney CEO, Lyn Lewis-Smith, Mr Nicholls and Mr Gonzales representing Sydney at the world’s largest business events industry showcase, IMEX Frankfurt, 23-25 May.
