Inspired by the concept of connectivity – coming together. The sharing of knowledge, expertise, experience and the brightest minds in a spectacular and energetic place.
There is an underlying base of effortless curation, this brand doesn’t try hard – it is simply very good at making everything happen without fuss.
Just as Sydney is the dynamic and innovative hub for the brightest minds of the future to meet.
The brand incorporates a series of organic shapes created with the essence of Sydney at their core, referencing Sydney icons, coastlines, the central business hub. They overlap each other, photography and coloured blocks – reinforcing the concept of connectivity.
We are Sydney
Sydney is a city that defies expectation. Whatever you love – great places to eat and drink, the arts, festivals, noisy debate – Sydney’s happy collision of ideas and people often provides a twist on what’s trending elsewhere.
Pair this with our practical spirit (even our animals have pouches), and innovation becomes almost inevitable. From the world’s first cancer vaccine to Wi-Fi and Google Maps.
It’s little surprise, then, that with only 0.3% of the global population, Australia now has the 14th biggest economy.
We are BESydney
The true value of global meetings is in the opportunity to exchange extraordinary ideas. To collaborate, ignite genius and experience a challenging meeting of minds.
That’s the business of BESydney. Supported by government, industry and academia we bring the world’s thinking to Australia. We bid. We connect. We inspire.
Our Brand Story
We are: Sydney’s convention bureau that bids for global meetings for Sydney and Australia.
What we do well: We’re uber-connectors; my people ‘know people’ and we’ll connect your people with those people; we’re influencers; we’re leaders; we’re connected to the world’s decision makers.
Our Values: collaborative, authentic, bold, curious, passionate
Our Purpose: To acquire business events that deliver economic, strategic and social impact for Sydney, NSW and global communities
Our Vision: Sydney is the pre-eminent business visitor destination in the Asia-Pacific by 2030